Leading Cross-Border E-commerce Platform Enhances Live Commerce Features with CDNetworks

Background

This customer is a leading global e-commerce company with a dominant presence in both Southeast Asia and Latin America, serving hundreds of millions of monthly active users. In 2023, the company processed 8.2 billion orders and generated a GMV of $78.5 billion. A major growth catalyst is its live commerce feature, which is reshaping consumer shopping habits, driving deeper engagement, and significantly accelerating conversion rates.

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Challenges

The company faces significant technical challenges in delivering a seamless, high-quality experience across its diverse digital services. Since the launch of its live commerce feature, these challenges have become particularly acute during peak shopping events. To address these demands, the company required a unified solution capable of managing:

• Global Network Complexity

Operating across Southeast Asia and Latin America means dealing with inconsistent network performance and unreliable cross-border connections. These conditions often result in buffering, latency, and poor user experience, especially during critical e-commerce activities when a stable connection is vital for transactions and customer trust.

• Extreme Peak Traffic Pressure

During large-scale promotional events, such as “9.9 Super Shopping Day,” traffic can spike by more than 10 times within minutes. Such extreme spikes put enormous pressure on bandwidth and infrastructure, making it difficult to ensure seamless service continuity without a robust scaling solution.

• Real-Time Demand of Live Commerce

Live commerce depends on ultra-low latency streaming to enable seamless interaction between sellers and viewers. Any delay or buffering directly impacts conversion rates and potential sales. Minimizing latency is therefore one of the most critical requirements for the success of live commerce platforms.

• Balancing Video Quality and Bandwidth Costs

A diverse global audience using different devices and network conditions requires a robust, scalable transcoding solution to deliver consistent, high-quality video without excessive bandwidth costs.

• Content Compliance Management

The customer faces varying live content regulations across all operational markets. Without real-time compliance monitoring and fast enforcement, live content could easily expose the platform to regulatory risks.

• Operational Complexity Without Dedicated Support

Managing a complex mix of dynamic and static acceleration, VOD, and live streaming requires more than standard infrastructure. Without a one-stop platform and a highly responsive 24/7 professional support team, ensuring service stability becomes extremely challenging.

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Solutions

To address the customer’s challenges in live commerce, CDNetworks provided a comprehensive, one-stop solution, powered by advanced streaming technologies and a global infrastructure.

Advanced Live Streaming with HTTP-FLV

To deliver the ultra-low latency and real-time performance essential for the customer’s live commerce platform, CDNetworks optimized large-scale HTTP-FLV distribution. With 20 years of media streaming expertise, CDNetworks utilized its cutting-edge Media Delivery tuning engine to ensure exceptional scalability and consistently high-quality video playback. This innovation improved TCP/HTTP delivery speeds by 30% to 130%, ensuring stable and interactive real-time engagement even under complex cross-border networks. Combined with deep server-side tuning and intelligent network relays to minimize packet loss, this comprehensive approach ensures a stable, real-time, high-quality HTTP-FLV stream for the customer’s global audience.

Dedicated Media Processing and Content Management

To address the customer’s complex and rapidly growing content needs, CDNetworks delivered a comprehensive, one-stop media processing and content management solution. At the core of this solution is its next-generation transcoding engine, powered by upgraded hardware and AI processing to enable efficient large-scale transcoding while delivering consistently high video quality at lower bitrates. Features such as high-efficiency transmuxing, Live/VoD Screenshot, and Recording were integrated, along with the Prompt Stream Forbidding, allowing the customer to immediately terminate non-compliant live streams based on their moderation results.

Proven Resilience for Global Scale & Network Complexity

CDNetworks’ infrastructure is purpose-built to conquer the dual challenges of massive scale and global network complexity. Our vast global network of over 2,800 PoPs across 87+ countries provides crucial in-region presence, while our self-developed global load balancing system and intelligent routing ensure every end-user is served by the optimal PoP via the fastest, most reliable path available.

Professional Support for Mission-Critical Events

CDNetworks delivers 24/7 dedicated support with multilingual experts and a local presence in key regions, providing personalized professional services to the customer’s unique needs. For major events, a specialized Event Support task force is deployed. This includes proactive risk assessments, pre-event load testing, the establishment of a dedicated command center, and real-time health checks to guarantee service quality and stability during the most critical periods.

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Results and Benefits

The partnership has delivered tangible business outcomes, empowering the customer to scale its operations and enhance its competitive edge.

Seamless Performance During Massive E-commerce Peaks

During large-scale promotional events, CDNetworks delivers stable, high-volume traffic handling and guarantees zero-failure operations even at peak demand. This resilience allows the customer to scale effortlessly, safeguard critical transactions, and provide a smooth shopping experience without disruption.

Ultra-Low Latency Under 3 Seconds for Real-Time Live Commerce Engagement

CDNetworks helps the customer handle diverse, extreme traffic loads while providing ultra-low latency live streaming of under 3 seconds. This capability helps the customer to deliver a dynamic, interactive shopping experience that other platforms struggle to match.

Enhanced Video Quality with Reduced Bandwidth Costs

Through CDNetworks’ advanced next-generation transcoding engine, the customer delivers enhanced video quality while operating at lower bitrates. This significantly reduces bandwidth costs and ensures a smoother, more engaging viewing experience for audiences across diverse devices and networks.

Improved Reliability and Performance Across Complex Global Networks

CDNetworks’ advanced caching strategy and robust infrastructure ensure a significant portion of web content is served from the edge, dramatically reducing the load on the customer’s origin servers. This high offload rate delivers exceptional availability and consistent performance across complex global networks, enabling a smooth and reliable experience for over 150 million users.

24/7 Expert Support for Major Events

With CDNetworks’ 24/7 dedicated major event support, the customer guarantees uninterrupted service stability, seamless user experience, and success in all promotional events throughout the year.

By leveraging CDNetworks’ comprehensive and reliable capabilities, the customer can provide a smooth, stable, and high-quality experience throughout its digital ecosystem, driving revenue growth and reinforcing the value of the strategic partnership.